How It Works
From a curious homeowner to a lead in your inbox
They answer a few questions
A short, guided flow that asks the same questions you'd ask on a walkthrough: project type, size, prep, finish. Each answer narrows the price, so the homeowner feels understood instead of interrogated.
They add a few photos
The tool guides the shots ("the full elevation from the street") and a vision model reads condition, prep, and complexity, refining the number the way your eye would.
They get an honest range
Always a range, never a fake-precise number. When the photos aren't clear enough, it widens the range and routes them to an in-person look instead of guessing.
You get a qualified lead
Every answer, every photo, and the estimate land in your inbox, so the lead that calls you has already self-qualified on scope and budget. No more quoting tire-kickers.
The Logic
Your prices. Our engine. The AI never makes up a number.
The estimate isn’t the AI guessing. Your pricing owns the base range; the photo model only judges what your eye would (condition, prep, access) and nudges within bounds. Two things make it accurate:
The question logic: we build it
Which questions to ask, what the photos should reveal, and how each answer moves the price: the trade expertise baked into the flow. We build this once for your trade. You don’t have to figure it out.
The prices: you give us your rates
We calibrate the tool to your real numbers: your labor and material rates in your market. It’s a rate card, not brain surgery, and it’s in your interest: a tool that quotes you accurately is the whole point.
Why It Beats a Contact Form
What it actually does for your business
Turns "just browsing" into booked estimates while you're on a job
Filters out tire-kickers: leads arrive pre-qualified on scope and budget
Positions you as the modern, transparent option against competitors with a contact form
Works 24/7, so the lead that comes in at 9pm is yours, not the next guy's
An honest range, on purpose
It’s a preliminary estimate, not a binding quote, and it always says so. When the photos or answers aren’t clear enough, the tool widens the range and asks for an in-person look rather than baiting a low number. A fake-low estimate burns the homeowner and you, so we don’t build it that way.
Want one of these on your site?
We build the website, the estimator, and the lead tracking around it, calibrated to your trade and your prices. Start with a free audit and we’ll show you what it could capture.
Get a free audit →